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Brand identity · 2026

Brand identity MINERALNAYA

A unified system of logos, colors, and usage rules for the website, account, news, presentations, and promo materials.

Choose the appropriate logo option for the background and format. It's important to maintain proportions, spacing, and original colors.

Logos and versions

Main logo options for different tasks: website, dashboard, news, presentations, documents, and promo materials.

Logo with text

The main brand version for the website, presentations, news, and promo.

For light background
Logo with text — для светлого фона
For dark background
Logo with text — для тёмного фона

Sign without text

Compact brand mark for icons, avatars, account, and small formats.

For light background
Sign without text — для светлого фона
For dark background
Sign without text — для тёмного фона

Label only

Brand name without the mark for wide blocks, banners, documents, and promo.

For light background
Text only — for light background
For dark background
Text only — for dark background

Colors brand

MINERALNAYA brand colors. Click a color to copy the code for design, website or layout.

Rules usage

Basic rules that help maintain brand recognition and a neat look for materials.

Allowed

  • Use the dark version of the logo on a light background.
  • Use the light version of the logo on a dark background.
  • Leave free space around the logo.
  • Preserve proportions, color, and logo shape.

Cannot

  • Stretch the logo by width or height.
  • Placing a dark logo on a dark background.
  • Placing a light logo on a light background.
  • Add extraneous effects, strokes, and shadows to the logo.
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